JUPITERRESEARCH FORECASTS AN ONGOING THREAT TO COOKIES FROM ANTI-SPYWARE APPLICATIONS(New York, NY - November 8, 2005) - JupiterResearch, a division of Jupitermedia Corporation (Nasdaq: JUPM), forecasts an ongoing threat to cookies from anti-spyware applications. In the new report entitled: "Anti-Spyware and Tracking Cookies: A Systematic Look at Risks to Third-Party Tracking Cookies from Popular Anti-Spyware," JupiterResearch details the impact of anti-spyware software on cookies that companies use to track visitors to their Web sites.
With recommendations for site operators and technology vendors, the JupiterResearch report finds that over 48 million Internet users are running anti-spyware applications that delete third-party tracking cookies. And nearly 38 million are using aggressive anti-spyware applications that remove nearly 75% of tracking cookies.
"Given that 32% of Internet users, over 48 million people, report using an anti-spyware application that manages tracking cookies to some extent, the threat to third-party cookies is real," said Eric T. Peterson, Senior Analyst at JupiterResearch, "The average consumer is using more than one anti-spyware application on their computer, perhaps in an attempt to further protect themselves from unwanted spyware and tracking applications," added Peterson.
"Cookie deletion and blocking has become a burning issue," said David Schatsky, Senior Vice President of Research at JupiterResearch. "Site operators must move quickly from third- to first-party cookies. Technology vendors should lobby anti-spyware vendors to remove their third-party cookies from the rolls of 'blacklisted domains' while strongly encouraging their customers to move to first-party cookies," added Schatsky.
The complete findings of this report are immediately available to JupiterResearch clients online at www.jupiterresearch.com. For additional information on the report or JupiterResearch's Site Technologies & Operations service, visit www.jupiterresearch.com or contact Kieran Kelly, Vice President of Global Sales and Client Service, at 1-800-481-1212 or firstname.lastname@example.org.
About Jupitermedia Corporation
Jupitermedia Corporation (Nasdaq: JUPM), (www.jupitermedia.com) headquartered in Darien, CT, is a leading global provider of original information, images and research for information technology, business and creative professionals. Jupitermedia includes JupiterImages, one of the leading images companies in the world with over 7.0 million images online serving creative professionals with brands like BananaStock, Brand X, FoodPix, Botanica, Nonstock, Comstock Images, Creatas Images, PictureQuest, Liquid Library, Thinkstock Images, Thinkstock Footage, Goodshoot, ITStockFree, Photos.com, Ablestock.com, PhotoObjects.net, Clipart.com and Animations.com; and JupiterWeb, the online media division of Jupitermedia which operates four distinct online networks: internet.com and EarthWeb.com for IT and business professionals; DevX.com for developers; and Graphics.com for creative professionals. JupiterWeb properties include more than 150 Web sites and over 150 e-mail newsletters that are viewed by over 18 million users and generate over 300 million page views monthly. Jupitermedia also includes: JupiterResearch, a leading international research advisory organization specializing in business and technology market research in 18 business areas and 14 vertical markets.
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