JUPITERRESEARCH FINDS 30% OF ONLINE CONSUMERS NOW TURN TO CABLE TV WEB SITES FOR NATIONAL AND INTERNATIONAL NEWS(New York, NY - December 21, 2005) - JupiterResearch, a division of Jupitermedia Corporation (Nasdaq: JUPM), today announced that cable television and portal Web sites are well-positioned to dominate the online news market. While most online consumers still get their national and international news from television, 30% of online consumers turn to cable TV news sites for their national and international news versus 29% for print newspapers. JupiterResearch's report entitled: "The Future of News," discusses this issue, as well as who the major players will be and what news organizations must do to succeed within the changing media landscape. JupiterResearch is a leading authority on the impact of the Internet and emerging consumer technologies on business.
News Web sites will need to make some key changes over the next one to two years in order to remain competitive. Among these changes are to embrace the "grammar of connectedness" - the features that link Web publishers to each other and to their readers more closely, such as syndication, aggregation, outside-the-site linking and feedback. "Web news organizations must think of their fundamental product as the story, and not the site," said Barry Parr, Analyst at JupiterResearch. "A Web site is not experienced as a coherent product, but rather as individual pages, each of which serves as an entry point. Also, far too few Web news publishers have adopted the emerging "grammar of connectedness" that will drive growth on the Web in the next five years," added Parr.
The popularity of Web content over offline newspapers means newspapers must adapt to meet the needs of their changing audiences. Newspapers are advised to look to the Web not just to retain their older, offline user base, but to attract a younger - and in many cases, entirely different - group of users as well. Taking a predominantly local approach is another necessity for newspapers, since television and cable TV news sites already attract the most national and international news seekers.
"It is no surprise that newspaper circulation is declining," said David Schatsky, Senior Vice President of Research at JupiterResearch. "The Internet has been eating away at the time consumers spend with other media. And now it is actually dictating an entirely new set of news habits and expectations," added Schatsky.
The complete findings of this report are immediately available to JupiterResearch clients online at www.jupiterresearch.com. For additional information on the report or JupiterResearch's Online Consumers service offerings visit www.jupiterresearch.com or contact Kieran Kelly, Vice President of Global Sales and Client Service, at 1-800-481-1212 or email@example.com
About Jupitermedia Corporation
Jupitermedia Corporation (Nasdaq: JUPM) (www.jupitermedia.com), headquartered in Darien, CT, is a leading global provider of original information, images and research for information technology, business and creative professionals. Jupitermedia includes Jupiterimages, one of the leading images companies in the world with over 7.0 million images online serving creative professionals with brands like BananaStock, Brand X, FoodPix, Botanica, Nonstock, Comstock Images, Creatas Images, PictureQuest, Liquid Library, Thinkstock Images, Thinkstock Footage, Bigshot Media, Goodshoot, ITStockFree, Photos.com, Ablestock.com, PhotoObjects.net, Clipart.com and Animations.com; and JupiterWeb, the online media division of Jupitermedia which operates four distinct online networks: internet.com and EarthWeb.com for IT and business professionals; DevX.com for developers; and Graphics.com for creative professionals. JupiterWeb properties include more than 150 Web sites and over 150 e-mail newsletters that are viewed by nearly 20 million users and generate over 300 million page views monthly. Jupitermedia also includes: JupiterResearch, a leading international research advisory organization specializing in business and technology market research in over 30 business areas and vertical markets.
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